EE
Icons Concept Designs
Our project is founded upon the UN sustainable goal of gender equality. We identified that whilst economic abuse makes up a large proportion of abuse, it goes unseen and is often hidden in plain sight.
We created ‘Hidden Aid’; a hidden in plain sight campaign to tackle the lack of visibility around economic abuse. The campaign has both In-Home and Out of Home approaches with the safety of women at the heart of all our points of contact, aiming to reach as many as possible with this multifaceted campaign.
We want to make women feel seen.
Theses icons were created as a part of a launch to raise awarness of EE 6 months of free apple music to there customers. The launch idea was to be a guess the artist game. THe audiance would choose one of the icons for a music jonra and lyrics would apear on a screen. Selecting the correct artist to have writen the song could win the audiance some headphones and reaise awarness of the offer.
